Strategy

Strong Brand Positioning

• Superior unit level economics
• Captured market share in a focused vertical
• Evidence of concept portability and replication of success in multiple markets
• Unique selling propositions with demonstrable competitive advantages 

Management Strength

• Strong management teams with deep domain expertise an experienced track record within industry.
• Proven operators with entrepreneurial drive and a history of success

Growth Potential

• Possessing the ability for rapid and scalable growth via organic expansion, franchising, and/or add-on acquisitions

Typical Investments

• Number of Units: 5-100
• System Wide Revenue: $5 million - $150 million
• EBITDA: Positive up to $10 million, but generally from $0.25 million - $3 million
• Equity Investment: $0.25 million - $15 million with the ability to make larger investments on a select basis